Canadian Museum of Civilization presents 'The Post Goes Pop'

Written by Administrator Sunday, 24 August 2008 22:16

Gatineau,Quebec - From movies, music, books and more, postal themes show up everywhere in popular culture. Walk through this world of postal imagery in an exhibition that will leave you humming "Please, Mr. Postman!"  The Post Goes Pop highlights the wealth of postal imagery found in popular music, books, movies, TV programs, and advertising. Ironically, most of this imagery is drawn from the past . . . from the days before e-mail, text messaging, and community mailboxes. The exhibition explores the source of the imagery, how it is used, and how it compares to the current reality.

The Post Goes Pop at the Canadian Museum of Civilization begins with a brief introduction. The rest of the exhibition is divided into four main zones:

Sealed with a Kiss
Formal love letters may be quite rare today, but they remain icons of true love and romance in popular culture. This section explores the passion and protocol of traditional love letters, illustrates their use in popular culture, and examines their contemporary equivalents.

Wish You Were Here
The focus of this section is the vacation postcard, once considered the fast and affordable way to send holiday news and greetings complete with exotic images to the folks back home. Jet travel and e-mail have changed the postcard's role, but in popular culture it remains a powerful symbol of travel, independence, and adventure.

Please, Mr. Postman
  Letter carriers have always been the public face of the postal service. They used to be known throughout their neighborhoods, bearing the postal flag to every door, along with their eagerly-awaited deliveries. Today, for a variety of reasons, their public profile is greatly diminished. But the old reality lives on in popular culture.

Special Delivery
Letters marked "Special Delivery" or "Registered" command our attention and pique our curiosity like nothing else we receive by mail. After all, it must be something important to merit such special status — perhaps a credit card, a passport, or a legal document. This section explores the use of "Special Delivery" imagery in marketing and other forms of popular culture. Also explored here is the postal service's reputation for security and reliability, and how that reputation is reflected in popular culture.

As the Post Goes Pop
The exhibition concludes with a final message: postal images are everywhere in our lives, and it can be both fun to spot them and fascinating to contemplate their origins and meanings.

Visit the Canadian Museum of Civilization at : www.civilization.ca/indexe.asp

 

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