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Cranbrook Academy of Art to Create Experiential Environment for AXA Art Lounge

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Written by Christiane Fischer   
Thursday, 29 October 2009 01:39

AXA Art, the worlds leading fine art insurance specialist and Cranbrook Academy of Art announced a creative collaboration. The space will serve as a respite, where AXA Art will host its collector clients and guests at Art Basel Miami Beach 2009.

NEW YORK, NY.- AXA Art, the worlds leading fine art insurance specialist and Cranbrook Academy of Art announced a creative collaboration. Under the terms of the relationship, AXA Art has commissioned the prestigious art academy to conceptualize, design and create a 21st-century experiential environment to be installed in the AXA Art lounge at Art Basel Miami Beach 2009. The space will serve as a respite, where the company will host its collector clients and guests in attendance at the fair. The Cranbrook design-build team, lead by four of the Academy’s s artists-in-residence, includes Beverly Fishman, Elliott Earls, William Massie, and Heather McGill. AXA Art requested that they use 'The Thrill of Creating' as inspiration and consider modernity, functionality and innovation while transforming the lounge space.

President and CEO of AXA Art’s North American operations, Christiane Fischer noted: “We are extremely enthusiastic about AXA Art’s alliance with the venerable Cranbrook Academy of Art, and look forward to sharing the creative results with attendees to Art Basel Miami Beach , which continues to be recognized as one of the most important art market events on the international calendar”.

Elements of the installation will employ design and lighting disciplines, consisting of undulating, pixilated walls constructed out of laser-cut cardboard over a steel armature, layered with applied patterns. Moving patterns will be projected onto the walls and LCD displays running video loops will also be employed. In addition to the ambient light created by the various projectors and displays, lighting design will be used to further shape the space. Seating for fifteen will be provided out of the same laser-cut cardboard over steel armature”.

”We’re delighted to be working with a company that has taken such a strong position in supporting art and design and look forward to bringing Cranbrook’s unique and renowned creative energy to Art Basel Miami 2009,” says Reed Kroloff. Director, Cranbrook Academy of Art and Art Museum.

Visit AXA Art in the Collector’s Lounge
Attendees to Art Basel Miami Beach 2009 are invited to visit AXA Art in the Collector’s Lounge. There will be opportunities to engage the artists in residence from Cranbrook Academy of Art on the design elements of the installation.

Expertise on hand at the fair
Art insurance is one of the main business activities that help the art market thrive. And, with more than 40 years of experience as a fine art insurance specialist; AXA Art is among the forefront of businesses that helps the art world move. Protecting the economic and emotional investments of collectors through art insurance products and services is AXA Art’s only business focus. The company’s business models calls for assisting clients in all aspects of collection management.

Members of AXA Art’s senior management from its international offices, as well as its in-house Fine Art Experts, underwriting and business development representatives will be available at the lounge to answer questions or concerns on collecting and insuring cultural artifacts. In addition to their own proficiency, they work in tandem with a global network of art industry experts and can offer access to expertise on packing, shipping, storage, loss prevention, disaster recovery and restoration.

A workshop at the Cranbrook Academy of Art, New York

Cranbrook is a famous school of art and design. For more than 75 years, Cranbrook has been home to some of the world’s most renowned designers and artists. Eero Saarinen, Charles Eames, Daniel Libeskind, Michael and Katherine McCoy, and Jun Kaneko have all taught here, to name only a few. Our students have included Florence Knoll, Harry Bertoia, Jack Lenor Larsen, Nick Cave, Tony Matelli, Niels Diffrient, Lorraine Wild, and Hani Rashid. It’s reasonable to say that the work emanating from Cranbrook in the 20th century changed the way people live, and the way they understand art and design.

This legacy of excellence and innovation lives on at Cranbrook every day. It’s literally all around us: the Cranbrook campus is 315 acres of rolling, verdant landscape dotted with the art of Carl Milles, Mark di Suvero, and Michael Hall, and defined by the brilliant planning and architecture of Eliel Saarinen, the famed Finnish architect who helped bring Cranbrook to life. In later years, Saarinen’s buildings have been supplemented by masterworks by Tod Williams and Billie Tsien, Rafael Moneo, and Steven Holl, among others. Not surprisingly, the entire campus has been designated a National Historic Landmark by the National Trust for Historic Preservation. Visit : http://www.cranbrookart.edu/


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